Introduction
Move aside, “Hot Girl Summer”—2025 is officially the season of the Martha Girl Summer aesthetic. Inspired by none other than Martha Stewart herself, this trend is sweeping across TikTok, Pinterest, and Instagram as people crave a return to slower living, cozy homes, homegrown food, and creative hobbies.

It’s a refreshing shift from hustle culture, encouraging us to reconnect with simple joys—like baking bread, crafting with our hands, or tending to a small balcony garden. If you’ve noticed crochet projects, herbal teas, and sourdough starters popping up in your feed, you’re already witnessing the rise of this new lifestyle phenomenon.

Let’s dive into why the Martha Girl Summer aesthetic is trending in 2025 and how you can embrace it for yourself.

1. What Exactly Is “Martha Girl Summer”?

The Martha Girl Summer aesthetic is named after Martha Stewart, the queen of domesticity and creative living. Unlike flashy, high-energy lifestyles, this aesthetic emphasizes:

• Homemaking skills like baking, cooking, and DIY crafts
• Sustainable living with a focus on gardening, composting, and urban farming
• Slower, intentional routines that prioritize peace over productivity
• Creativity and coziness through art, décor, and handmade items

In short, it’s about finding joy in the little things and embracing a lifestyle that feels wholesome and grounded.

2. Why It’s Trending in 2025

There are several cultural reasons behind this shift:

• Post-Hustle Culture: After years of glorifying the grind, people are looking for balance and simplicity.
• Sustainability Focus: Eco-friendly living has become more than a buzzword; it’s a necessity. Martha Girl Summer ties into this by encouraging gardening, composting, and reusing.
• Social Media Inspiration: Platforms like Pinterest and TikTok are filled with tutorials on crochet, candle-making, and herbal skincare—all feeding into this movement.
• Mental Health Benefits: Studies show that hobbies like baking or gardening reduce stress and improve mood, making them more appealing than ever.

Simply put, this aesthetic is a gentle rebellion against the chaos of modern life.

3. Key Elements of Martha Girl Summer

If you want to embrace this trend, here are the core elements that define it:

🌱 Garden-to-Table Living

Even if you live in a city apartment, the movement encourages growing something—herbs on your windowsill, tomatoes on your balcony, or microgreens in your kitchen. The joy of eating food you’ve grown yourself is unmatched.

🧵 Crafting & DIY Projects

From crochet bags to handmade candles, crafting is central to this aesthetic. The act of creating with your hands brings a sense of fulfillment digital screens simply can’t match.

🍞 Wholesome Cooking & Baking

Bread-making, pickling, jam preparation, and herbal teas are staples of this lifestyle. It’s about slowing down in the kitchen and connecting with the process of nourishing yourself and your loved ones.

🏡 Cozy Home Vibes

Think rustic kitchenware, linen tablecloths, wildflower bouquets, and soft lighting. The Martha Girl Summer home is warm, inviting, and layered with personal touches.

4. How to Bring Martha Girl Summer Into Your Life

Here are practical ways to start living this aesthetic today:

1. Start a Mini Herb Garden: Basil, mint, and rosemary are easy to grow, even in small spaces.
2. Pick a DIY Project: Crochet a scarf, paint some pottery, or make a beeswax candle.
3. Cook Something From Scratch: Try baking bread or preparing a seasonal dish with fresh produce.
4. Redecorate With Nature: Add flowers, plants, or natural fabrics like linen and cotton to your living space.
5. Practice Slow Mornings: Swap scrolling on your phone for brewing tea, journaling, or a mindful walk.

The beauty of this trend is that you don’t need to transform your whole life—just add little touches that bring comfort and creativity.

5. The Deeper Meaning Behind the Trend

While it might look like a fun lifestyle trend on social media, Martha Girl Summer carries a deeper message: our generation is craving balance. After years of rapid technological shifts, fast fashion, and 24/7 connectivity, people are realizing the importance of slowing down and living intentionally.

It’s not just about aesthetics—it’s about mindset. By choosing to bake bread instead of ordering in, or by growing a plant instead of buying imported produce, you’re creating a lifestyle that’s sustainable, mindful, and deeply rewarding.

Conclusion
Martha Girl Summer isn’t about perfection—it’s about progress. It celebrates the small joys that often get lost in our busy lives. Whether it’s sipping herbal tea on a sunny morning, finishing a crochet project, or harvesting fresh basil for dinner, these little rituals create a sense of peace and accomplishment.

As Fall 2025 approaches, this trend is here to stay. So light a candle, bake a loaf of bread, and start living your own version of Martha Girl Summer—because cozy, intentional living never goes out of style.